The task was to carry out a complete redesign of an outdated website, which caused discomfort to users and led to their quick departure from the resource. The old design did not allow to achieve business goals, had low conversion rate and poorly positioned the company on the World Wide Web. After the redesign, the site received a new look and structure that significantly improved the user experience. Designed with trends and target audience needs in mind, the design achieved high conversion rates. Testing on real users confirmed maximum satisfaction of their needs, which increased conversion rates and strengthened the company's positioning in the market.